21 november 2019
Marylebone Cricket Club (MCC) Announces New Partnership with SeatGeek to Ticket Lord’s Cricket Ground
The leading ticketer for Premier League football, SeatGeek now steps into cricket
London, 21 November 2019 — Marylebone Cricket Club (MCC) and SeatGeek today announced a multi-year partnership to ticket the world-famous Lord’s Cricket Ground in London.
Marylebone Cricket Club has selected SeatGeek as its official ticketing partner after a detailed market review process. MCC will use SeatGeek’s innovative ticketing platform (SRO), to improve the fan experience at Lord’s Cricket Ground.
Founded in 1787 and formerly the governing body for cricket in England and Wales, Marylebone Cricket Club has always held significant global influence in the cricketing world. As such, the MCC executive team is keen to ensure that the club keeps pace with the latest technologies available to drive fan engagement and the decision to select SeatGeek as ticketing partner is a direct result of that strategy.
“SeatGeek’s technology has a proven track record of supporting some of the most prestigious teams and venues in the world, and we are pleased to join a very impressive SeatGeek client list.” said Jeff Woollen, MCC’s Chief Information Officer. “We are focused on providing our visitors with a world-class fan experience, and the ticket purchase engagement is the crucial first step in that process.”
MCC is the first cricket club to partner with SeatGeek, which already tickets many of the world’s leading sports teams and venues, including 40 percent of the English Premier League, 30% of EFL Championship Football Clubs as well as numerous West End theatres. Some of the biggest brands in the world, from Manchester City FC to Dallas Cowboys, use SRO to provide their supporters with a best in class, seamless ticketing experience.
SeatGeek Sport Managing Director, Peter Joyce, said “We are delighted to be working with MCC and Lord’s Cricket Ground, which is one of the most iconic venues in the world. There is no better client for us to make our debut in cricket and we look forward to delivering an outstanding ticketing experience for MCC’s members, supporters and cricket fans attending matches and events at the Home of Cricket.”
James McClure, SeatGeek’s EVP Global Business and GM International, added; “As we continue to invest in our European growth, it is exciting to see SeatGeek break into a new sport, especially by partnering with the most famous cricket venue in the world, Lord’s. Despite its rich history, Lord’s is still an innovative venue at heart, and we are excited to work together for the benefit of attendees”.
SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sport, concert, and theatre events. SeatGeek Enterprise – the company’s primary ticketing platform – is used by 35 percent of the Premier League and EFL Championship Clubs, as well as the Dallas Cowboys, and New Orleans Saints and Pelicans. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, Netherlands, and Italy.
ABOUT MARYLEBONE CRICKET CLUB
MCC is the world’s most active cricket club, the owner of Lord’s Ground and the guardian of the Laws and Spirit of the game. Founded in 1787, it is recognised as the sole authority on the game’s Laws and moved to its current home on St John’s Wood Road in 1814. There are approximately 18,000 Full and 5,000 Associate Members of MCC.
The first-ever match played at ‘Lord’s Cricket Ground’ was in 1787, when businessman Thomas Lord staged a game between Middlesex and Essex at a newly built ground in what was then known as Dorset Fields.
By 1811, MCC had moved to a new ground in the Eyre Estate of St John’s Wood. This ground proved unpopular but when plans emerged for the Regent’s Canal to be built straight through it, Thomas Lord gratefully accepted compensation and moved the Ground to its current location in 1814.
The current Lord’s Ground has resided at its current location in St John’s Wood for over 200 years.
In 2019, Lord’s will host its fifth ICC Cricket World Cup Final, along with four group fixtures in the tournament. In 2017, Lord’s hosted its second ICC Women’s World Cup Final, which was played in front of a sell-out crowd.