May 24, 2021
Aberdeen FC Extend Ticketing Partnership with SeatGeek
Aberdeen, UK (24 May 2021) — Today, Aberdeen Football Club and SeatGeek announced a multi-year contract extension of their ticketing partnership after a hugely successful initial four-year term. SeatGeek will continue to deliver fans a leading-edge ticket purchasing experience at Pittodrie Stadium and will work closely with club staff to deliver a range of initiatives as fans are set to be welcomed back to stadiums over the coming months.
Jamie Howell, Aberdeen’s Ticket Office Manager, said: “We’re delighted to have extended our agreement with SeatGeek after a successful first term for the club operating on the SRO ticketing platform.
“Working in partnership with SeatGeek, we have transformed the club’s ticketing operations and delivered on a range of goals and initiatives for our fans.
“We have rolled out a full digital website transformation project, including a brand-new on-line ticketing purchase journey, Single Sign-On, mobile ticket entry and the hugely successful AberDNA Membership model which has generated over £1.8m of additional revenue for the club since it’s launch in 2018 and now forms the bedrock of our Membership offering”.
Planning ahead, the safe return of Aberdeen fans for season 2021/22 is now a priority for Jamie and his team and he has been delighted with the collaboration with SeatGeek as new and updated software updates and processes have been put in place.
Jamie added; “SeatGeek have built a range of new functionality during the pandemic and we are now able to manage socially distanced protocols such as flexible, limited-capacity seat maps, Covid-19 waivers and the ability to capture additional data regarding travel to and from the stadium on matchday. SeatGeek have really delivered for us as we plan our return to Pittodrie with fans and move to Single Sign-On over the coming weeks and months”.
Peter Joyce, Managing Director, SeatGeek Sport EMEA commented: “Aberdeen have been, and continue to be, a fantastic partner for us and we are delighted to have agreed this new-long term partnership extension. Credit to Aberdeen’s board and senior management team who have placed the well-being and customer experience of their fans at the heart of their plans and we are delighted to have contributed to a range of successes via our technology platform. We will continue to drive innovation and flexibility in our approach and look forward to an exciting period in the club’s history with the proposed stadium move gathering pace”.
Aberdeen is currently the only Scottish Premiership team to partner with SeatGeek, which already tickets many of the world’s leading sports teams and venues, including over 50% of English Premier League football clubs, 30% of EFL Championship football clubs as the Lloyd Webber Theatre group in London’s West End. Many of the biggest brands in the world, from Manchester City FC to Dallas Cowboys, use SRO to provide their fans with a best in class, seamless ticketing experience.
SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sport, concert, and theatre events. SeatGeek Enterprise – the company’s primary ticketing platform – is used by many of the Premier League and EFL Championship Clubs, as well as the Dallas Cowboys, and New Orleans Saints and Pelicans. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel and Italy.
ABOUT ABERDEEN FC
Aberdeen Football Club is a Scottish professional football club based in Aberdeen, Scotland. They compete in the Scottish Premiership and have never been relegated from the top division of the Scottish football league system since they were promoted in 1905. Aberdeen play at the 20,866 capacity Pittodrie stadium and have won four Scottish league titles, seven Scottish Cups and six Scottish League Cups. They are also the only Scottish team to have won two European trophies, having won the European Cup Winners’ Cup and European Super Cup in 1983.