February 12, 2020
SeatGeek to Bring Best-In-Class Ticketing Technology to 2020 BB&T Atlanta Open
Platform to Serve as Event’s Official Ticketing Partner
ATLANTA, GA Feb 12, 2020 – The BB&T Atlanta Open today announced that it has reached an agreement with SeatGeek for the innovative ticketing platform to become the event’s official ticketing partner. SeatGeek will deliver tennis fans an improved and seamless experience, including the use of its leading mobile app where fans can buy, sell, transfer and display their tickets in just a few taps.
This year’s tournament, now in its 10th year and one of the 10 ATP World Tour events in the United States, will take place at Atlantic Station in Midtown Atlanta from July 25 to August 2, and fans will be able to start to purchase tickets on SeatGeek when they go on sale March 24.
“As we prepare for our 2020 event, the BB&T Atlanta Open and GF Sports are proud to announce that SeatGeek will become the BB&T Atlanta Open’s Official Ticketing Partner,” confirmed Eddie Gonzalez, Tournament Director, BB&T Atlanta Open. “Our team always looks to identify the best partners for critical aspects of our fan experience infrastructure. We listen to our fans and SeatGeek’s advancements and commitments to create the most fan-friendly mobile ticketing experience across the sports and entertainment industry was the driving factor in our decision process.”
The 2020 BB&T Atlanta Open is SeatGeek’s first client in the tennis space, as the enterprise side of the business continues to gain momentum. SeatGeek has already seen strong growth and fan feedback in other sports, including in football where it tickets the Dallas Cowboys and New Orleans Saints, and in soccer where it is the Official Ticket Partner of Major League Soccer and also tickets more English Premier League clubs than any other ticketing provider.
“Atlanta is one of the most innovative cities in the country, and we want to provide these fans a world-class experience when they come to the BB&T Atlanta Open,” said Jeff Ianello, Executive Vice President of Partnerships at SeatGeek. “We are really excited to break into the tennis market, and see an opportunity to showcase how much we can improve the fan experience.”
Ticket packages for the BB&T Atlanta Open, a US Open Series event and the only ATP World Tour event in Georgia, will be available at www.bbtatlantaopen.com, beginning March 24, 2020.
ABOUT THE BB&T ATLANTA OPEN
The BB&T Atlanta Open is held each year in July in Atlantic Station and is one of the summer tournaments in the US Open Series. The tournament features men’s top world tennis players in singles and doubles competition. Approximately 40,000 fans attend the tournament and bring an estimated economic impact of $10.3 million to Atlanta. Alex de Minaur won the 2019 title and Amerian John Isner won the 2018 singles championship as well as the 2017, 2015, 2014 and 2013 titles. Andy Roddick won his last ATP World Tour title when he defeated Gilles Muller at the 2012 BB&T Atlanta Open. Mardy Fish holds the title for 2011 and 2010.
SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly user experience and its proprietary Deal Score™ technology that helps fans identify the best ticket values for a given event, SeatGeek is transforming the way that fans buy and sell tickets to their favorite events. SeatGeek Enterprise – the company’s primary ticketing platform – is used by 25 percent of the Premier League clubs, as well as the Dallas Cowboys and New Orleans Saints and Pelicans. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, Netherlands, and Italy.
ABOUT U.S. OPEN SERIES
Now in its 17th season, the world’s best players on the WTA and ATP Tour are coming together for the US Open Series. Linking seven summer WTA and ATP Tour tournaments to the US Open, the US Open Series serves as a true “regular season” of hardcourt tennis. Featuring a cohesive schedule, the Series centralizes the way tennis is viewed in North America, across multiple television and digital platforms. Fans will see today’s top champions go head-to-head with tomorrow’s emerging stars, as storylines develop throughout the summer season. Each tournament also engages its local community with a variety of outreach initiatives, including grass-roots youth tennis clinics and activities.
ABOUT GF SPORTS
GF Sports is a live events and sports media entertainment company created by New York-based private equity firm GF Capital Management & Advisors, LLC. Formed in July 2015, GF Sports owns two of the ATP World Tour’s longest running American tournaments, the New York Open and the BB&T Atlanta Open, as well as the New York National Lacrosse League team the New York Riptide. In addition, GF Sports is partnered with the American Kennel Club (AKC), the leading registry and governing body of canine events in the United States, to further develop and expand the AKC Meet the Breeds® event platform. GF Sports also incubates new and emerging sport concepts utilizing its global expertise and network to help develop niche sports. Such concepts include Wolf Pack Ninjas, which operates ninja-focused events globally.
ABOUT THE ATP
The ATP is the governing body of the men’s professional tennis circuits – the ATP Tour, the ATP Challenger Tour and the ATP Champions Tour. With 63 tournaments in 30 countries, the ATP Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the 2019 ATP Tour will battle for prestigious titles and ATP Rankings points at ATP Masters 1000, 500 and 250 events, as well as Grand Slams (non ATP events). At the end of the season only the world’s top 8 qualified singles players and doubles teams will qualify to compete for the last title of the season at the Nitto ATP Finals. Held at The O2 in London, the event will officially crown the 2020 ATP Tour No. 1. For more information, please visit www.ATPTour.com.
Visit us on www.bbtatlantaopen.com