January 13, 2021
Sporting Kansas City Renew Ticketing Partnership With SeatGeek
SeatGeek and Sporting KC will continue to provide exceptional matchday experience for fans
NEW YORK, NY and KANSAS CITY, MO (January 13th, 2021) — SeatGeek today announced a multi-year renewal of its partnership with Sporting Kansas City as the club’s official ticketing partner. Since announcing the partnership in 2016, SeatGeek and Sporting KC worked together to innovate the matchday experience through forward-thinking strategies like mobile ticketing and custom ticket management.
Known as one of the more innovative teams in sports, Sporting KC never shied away from taking bold, progressive steps when it comes to its ticketing experience. The club signed on as SeatGeek’s first ever direct ticketing partner back in 2016 and was one of the first teams in the world to sell directly through Snapchat back in 2018.
From the beginning of their partnership, SKC utilized SeatGeek’s tools and technology to improve the ticketing experience for its supporters. According to a survey conducted by the team, over 88 percent of fans said SKC’s decision to partner with SeatGeek showed that the club was creating “the best experience for their fans.”
“SeatGeek has gone above and beyond as our ticketing partner and we look forward to continuing our partnership,” said Sporting Kansas City Chief Sales Officer Gregg Allen. “Our fans love using SeatGeek, and we have experienced a new benchmark in collaboration: from working closely with their team on product development to taking part in the Client Advisory Board with other industry leaders around the globe.”
This is SeatGeek’s first renewal announcement since breaking into the primary ticketing market in 2017. Since signing Sporting Kansas City, SeatGeek announced ticketing partnerships with five additional MLS teams, as well teams across the NFL, NBA, and English Premier League.
“We are so proud of the success we’ve seen through our partnership with Sporting Kansas City and are thrilled to continue it for years to come” said Danielle du Toit, President of SeatGeek Enterprise. “The past three years have shown what is possible when SeatGeek collaborates with a strong, innovative team and organization. As our first partner, SKC have a special place in our hearts and set the tone for how we approach client relationships and enterprise partnerships. We are looking forward to the future, where we will continue to provide the best matchday experience for the fiercely loyal SKC fanbase.”
SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly user experience and its proprietary Deal Score™ technology that helps fans identify the best ticket values for a given event, SeatGeek is transforming the way that fans buy and sell tickets to their favorite events. SeatGeek Enterprise – the company’s primary ticketing platform – is used by many soccer clubs throughout the world, including across Major League Soccer and the Premier League. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, Netherlands, and Italy.
About Sporting Kansas City
Sporting Kansas City is owned by Sporting Club, an entity founded by a group of local business and community leaders comprised of the Patterson Family, Cliff Illig, Pat Curran, Greg Maday and Robb Heineman. Sporting prides itself on a commitment and vision to provide high-performance experiences. Sporting Club purchased the team from the Hunt Sports Group in 2006, and under its direction has opened Swope Soccer Village, Children’s Mercy Park, Compass Minerals Sporting Fields and Compass Minerals National Performance Center while investing in the Sporting KC Academy and Sporting Kansas City II for developing local youth into homegrown talent. A charter member of Major League Soccer, Sporting are two-time MLS Cup champions and four-time winners of the Lamar Hunt U.S. Open Cup.