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Ipswich Town Football Club tags SeatGeek as new ticketing partner

SeatGeek will provide fans an improved ticket purchase experience 

IPSWICH, UK (17 April 2020) — Ipswich Town Football Club today announced a multi-year partnership with SeatGeek, in which the platform will serve as the club’s primary ticketing partner, starting with the 2020-21 season. SeatGeek will bring fans a much improved ticket purchasing experience, especially on their mobile devices, as it continues to expand its presence in the UK Sports market, now ticketing nearly half of the clubs in the top two leagues of English football.

Ipswich Town selected SeatGeek after a close examination of the ticketing platforms on the market, and will use SeatGeek’s SRO technology to deliver a range of improvements for fans as well as streamlining a range of processes in the box office. Supporters will see significant improvements to the purchasing process on desktop and mobile devices, while those working in the box office will be able to use SeatGeek’s rules-based engine to provide fans with better options when it comes to packages and pricing.

New season ticket purchasers may be among the first to experience the new ticketing platform as they buy their seat in anticipation of the 2020-21 season.

Lee Hyde, Director of Retail Operations at Ipswich Town FC, commented “We are incredibly excited to announce that Ipswich Town’s ticket offices will be powered by SeatGeek, the global leading mobile-focused ticketing platform, in time for the start of the 2020-21 season. We are always looking to provide our supporters with the best possible experience, and after an exhaustive process we have every confidence that we have selected the best possible partner in SeatGeek. Our fans will instantly notice an improved user experience throughout the purchase journey, and SeatGeek’s SRO technology will allow us to strengthen communication with our supporters. SeatGeek’s approach to ongoing technical upgrades will ensure an extremely reliable, convenient and secure ticket purchasing process for fans.”

“Ipswich Town FC will benefit from much improved flexibility in terms of selling tickets and a wider arsenal of functionality. Together we will work to introduce mobile-friendly ticket fulfilment  with access control turnstiles at Portman Road allowing the scanning of tickets from mobile handsets. This will vastly improve the matchday experience of Blues’ fans from the start of the 2020-21 season.”

“Whilst match tickets, season tickets and memberships are at the forefront of the online ticketing experience, Town fans will also be able to book a number of hospitality packages for matches from the 2020-21 season onwards too. Further, detailed, information will be communicated to fans in due course with regards to the launch of the SeatGeek ticketing experience.”

Peter Joyce, Managing Director of EMEA Sport at SeatGeek, added: “Ipswich Town FC is a club with a proud history, and we are thrilled to have them join the list of partners using SeatGeek’s ticketing technology. Our team are working closely with Ipswich staff to prepare for the Season Ticket launch and we look forward to the full rollout ahead of next season at Portman Road”.

Ipswich Town joins a growing number of UK based sports clubs that have chosen SeatGeek’s SRO platform to power their ticketing, including Premier League sides Manchester City, Newcastle United, Leicester City, Aston Villa and Wolverhampton Wanderers, EFL Championship sides West Bromwich Albion, Derby County, Middlesbrough and Stoke City and a range of other clients across UK Football, Rugby and Cricket including Lords Cricket Ground.


SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. SeatGeek Enterprise – the company’s primary ticketing platform – is used by 45 percent of the Premier League clubs, as well as the Dallas Cowboys, New Orleans Saints and Pelicans, and a number of West End theatres. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, Netherlands, and Italy.


Ipswich Town Football Club are a professional football club competing in the English Football League. English League champions in 1962, FA Cup winners in 1978 and UEFA Cup winners in 1981 are proudly moments in the rich history of this Club. Established in 1878 and based in Suffolk, United Kingdom at their Portman Road Stadium home which has a current capacity of 30,311.