May 7, 2021
Monmouth Park Enters Multi-Year Deal With SeatGeek to Serve as Track’s Exclusive Ticketing Partner
OCEANPORT, N.J. (May 7, 2020) – Monmouth Park has entered a multi-year deal with SeatGeek to serve as its exclusive ticketing partner, becoming the first racetrack to join the ticket company’s full stack platform, it was announced today.
SeatGeek, through its mobile-focused ticket platform, gives fans the opportunity to buy and sell tickets to sporting events, concerts and theater shows. Monmouth Park joins a growing number of professional entities using SeatGeek as their primary ticket provider, including the NFL’s Dallas Cowboys, New Orleans Saints, and Arizona Cardinals; the NBA’s New Orleans Pelicans and Cleveland Cavaliers; Major League Soccer, and the EPL’s Manchester City F.C. and Liverpool F.C. SeatGeek also recently announced a partnership with Jujamcyn Theaters and the company’s five Broadway venues in New York City.
“Monmouth Park is excited to have this long-term partnership with SeatGeek,” said Bill Knauf, the track’s vice president of business operations. “Their technology and mobile platform are an ideal fit for Monmouth Park moving forward, especially as we look to move into a more mobile-based space.
“One of the big advantages for us as we continue to host promotions and non-racing events inside our gates and out is that SeatGeek’s flexibility allows us scalability, as well as enabling us to connect with a large audience in our region.”
Monmouth Park’s 76th season of live racing gets underway May 28. The 53-day meet runs through Sept. 26.
Though admission and parking are free throughout the meet with the exception of July 17, when the $1 million TVG.com Haskell Stakes is contested, SeatGeek will immediately handle ticket requests for live racing days for box seats, parterre rentals, the newly-renovated Dining Club, the Lady’s Secret Café and the picnic buffet.
In addition, Haskell Day tickets will be available through SeatGeek.
Fans purchasing tickets to any of the track’s dining and reserved locations through SeatGeek will have access to a detailed venue map, enabling them to select their exact seating location.
SeatGeek’s flexibility also allows fans to sell, receive and transfer tickets through mobile devices. Groups will be able to transfer tickets to their guests on a mobile device, eliminating the need for physical tickets.
“We’re proud to bring on Monmouth Park as our first full stack technology racetrack partner,” said Jeff Ianello, SeatGeek Executive Vice President of Client Partnerships. “We look forward to providing track fans with a top-rated race day experience through our platform this summer and beyond.”
Monmouth Park’s season will get underway with four straight days of live racing Friday through Monday over the Memorial Day weekend starting May 28. Post time on Fridays throughout the meet is 5 p.m. Post time for Saturdays, Sundays and the two holiday Monday cards is now 12:15 p.m.
SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly user experience and its proprietary Deal Score™ technology that helps fans identify the best ticket values for a given event, SeatGeek is transforming the way that fans buy and sell tickets to their favorite events. SeatGeek Enterprise — the company’s primary ticketing platform — is used by partners throughout the U.S., from the Dallas Cowboys and New Orleans Pelicans, to Austin F.C. and Arizona Cardinals. SeatGeek also has a league-wide partnership with Major League Soccer, and tickets a significant portion of the English Premier League, Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, and Italy.
ABOUT MONMOUTH PARK
Originally opened on July 30, 1870, Monmouth Park’s 2021 season will mark the racetrack’s 76th year of Thoroughbred racing at its current facility in Oceanport, N.J. A summer staple at the Jersey Shore, Monmouth Park has showcased its share of champion horses through the years, including 2015 Triple Crown winner American Pharoah, whose presence drew a record crowd of 60,983. The track served as the host for the Breeders’ Cup Championships, racing’s biggest event, in 2007. The TVG.com Haskell Stakes, a $1 million race, serves as the centerpiece to the racing schedule every year and generally attracts the sport’s top 3-year-old horses. In 2020, with the racing calendar re-arranged due to COVID-19, Authentic won the Haskell Stakes en route to victories in the Kentucky Derby and Breeders’ Cup Classic while being named Horse of the Year. Monmouth Park partnered with William Hill in 2018 to open New Jersey’s first sports wagering facility on site.