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SeatGeek Continues European Growth; Partnering With Norwegian National Opera and Ballet

SeatGeek Enterprise – SeatGeek’s primary ticketing software – will power all performances at the award-winning Oslo Opera House

NEW YORK, NY (June 14, 2018) — SeatGeek today announced a multi-year partnership with the  Norwegian National Opera and Ballet (“Den Norske Opera & Ballett”) – Norway’s largest performing arts institution – to give opera and ballet attendees an improved ticket purchasing experience through SeatGeek Enterprise’s powerful SRO platform.

Scheduled to go live in January 2019,  attendees will find it easier than ever before to buy their tickets via an intuitive and simple, transactional process; leading to Den Norske gaining additional insights around  existing, and new, audiences.

“Among the providers that entered the tender competition with their offers, SeatGeek – with the SRO platform – clearly presented the best technological and functional solution. It is a developed ticket system, already in operation in many theatre houses comparable to ours. Our need for a system that can meet our publics requirements and expectations for an intuitive and simple online purchase of tickets, has been decisive for our choice,” said Jørn Knutsen, Head of Marketing at The Norwegian National Opera & Ballet.

The Norwegian National Opera and Ballet is resident at the Oslo Opera House, which opened in 2008 and has won international awards for its architectural design.

“It’s an honor to work with a world-famous performing arts organization, and to ticket one of the most beautiful venues in the world,” said John Gibson, Managing Director of SeatGeek Entertainment. “We look forward to delighting their users with a ticket-buying experience that is easy, intuitive, and yet still consistently improving through investment and innovation.”

SeatGeek Enterprise continues to see strong momentum in Europe across the live entertainment, cultural and sports sectors with its powerful SRO platform; having partnered with Really Useful Theatres Group in London’s iconic West End in 2017 and more recently with Manchester City of the Premier League and the Leicester Tigers of Premiership Rugby for 2018/19 season and beyond.

SeatGeek, which is headquartered in New York, has also seen significant growth in the United States over the past year, having announced partnerships with the Dallas Cowboys, the New Orleans Saints and Pelicans, the National Football League and Facebook.

SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theatre events. SeatGeek Enterprise – the company’s primary ticketing platform – is used by 25 percent of Premier League Football clubs as well as the Dallas Cowboys, English National Opera, Really Useful Theatres, and the New Orleans Saints and Pelicans. Headquartered in New York, SeatGeek also has international offices in Australia, Israel, Italy, Netherlands and the UK.


The Norwegian National Opera & Ballet shall present operas, ballets and concerts of the highest artistic quality, within a broad stylistic range and accessible to the broadest possible audience. As the only national institution within its art forms, the organisation also contributes to the further development of creative and producing opera and ballet activities across the country.

The Norwegian National Opera & Ballet consists of the companies the Norwegian National Ballet and the Norwegian National Opera, in addition to the Norwegian National Opera Orchestra, the Norwegian National Opera Chorus, the Norwegian National Opera Children’s Chorus and the Norwegian National Ballet School.

The institution is organised as a limited company and is wholly-owned by the Norwegian state.