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SeatGeek partners with Quaytickets and The Lowry to bring best in class box office technology to scores of clients

Quaytickets clients will now use SeatGeek’s SRO technology to power its ticketing service

LONDON, UK (19, May 2020) — SeatGeek today announced a partnership with Quaytickets and The Lowry to provide its cutting-edge SRO box office technology to the venue and their ticketing clients.

Operating out of The Lowry in Salford, Quaytickets manages the ticketing operations for a number of third party clients including the Stockport Plaza Theatre, East Lancashire Railway, Bolton Albert Halls and The Lady Boys of Bangkok. All of the clients that Quaytickets manages are now using SeatGeek’s SRO ticketing technology platform, giving them the ability to drive incremental revenue through features including a market-leading mobile experience, customer memberships platform, and dynamic pricing tools.

Named after the renowned artist, The Lowry is a leading arts destination in the north of England and hosts three theatre spaces: The Lyric Theatre (1730 seats), the smaller Quays Theatre (550 seats) and the Aldridge Studio (150 seats). It is also the permanent home of the L.S. Lowry art collection. The Lowry is committed to using visual and performing arts to enrich people’s lives. 

Quaytickets clients will also be amongst the first to benefit from SeatGeek’s latest UK product SeatGeek Open, which will allow them to directly list and sell tickets through distribution partners such as London Theatre Direct and Ingresso.

“Our new partnership will offer a vastly improved online experience for our customers as well as a wide range of new functionality for clients using our managed ticketing services including SeatGeek Open and Dynamic pricing.”  said Keith Kelly, head of ticketing.  “Our award-winning team will be able to leverage and deploy our new system for all kinds of new partners making it accessible to arts venues of all sizes, heritage railway, sports, festivals and visitor attractions.”

Quaytickets also operates call centre services for venues across the country, including clients like NIMAX Theatres, Nederlander Group and a number of SeatGeek’s existing football clients. 

“Venues like The Lowry are the lifeblood of the UK entertainment space, and we are thrilled to work with such a world-class organization like Quaytickets,” said Charlie Sefi, managing director of SeatGeek Entertainment. “We look forward to working with all of Quaytickets partners to improve their revenue opportunities and patron experience.”


Operated by The Lowry, Quaytickets opened in 2005 as a Primary ticket agency offering a full range of ticketing services to clients throughout the UK.  Quaytickets brings together their experience of running ticketing for a large internationally recognised venue with that of being a ticket supplier.  Quaytickets offer an efficient and effective service service with all our revenue supporting the work of The Lowry Trust in our local community of Salford.  Quaytickets are delighted to have been awarded the Outstanding Customer Service Award in December 2019 by the Society of Ticket Agents and Retailers (S.T.A.R) and the Outstanding Ticket Office Award in January 2020 by the International Ticketing Association (INTIX).


SeatGeek Enterprise is the leading primary ticketing platform in the UK, used by a huge range of UK venues, from Lloyd Webber Theatres, English National Opera, and nearly half of the English Premier League clubs. In the US SeatGeek works with the Dallas Cowboys, New Orleans Saints and New Orleans Pelicans. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, The Netherlands, and Italy.