October 11, 2017
In Biggest Disruption to Ticketing In Decades, SeatGeek Launches SeatGeek Enterprise
SeatGeek Enterprise to power a growing client list that includes 500+ venues across four continents
New York, NY – October 11, 2017: SeatGeek, the leading mobile-focused ticket marketplace, today unveiled SeatGeek Enterprise, a new primary ticketing brand that further cements the company’s position as a disruptor in the live events industry. SeatGeek Enterprise solidifies a powerful stack of primary ticketing services into one brand that will propel SeatGeek’s vision of an open ticketing world, in which venues and rightsholders enjoy unprecedented flexibility, transparency and monetization potential.
Comprised of SeatGeek’s award-winning front-end consumer experience alongside SRO, the company’s powerful backend primary ticketing software, SeatGeek Enterprise serves as the ticketing platform for more than 500 organizations on four continents, ranging from museums and theaters to festivals and sports teams. Well-known organizations including a handful of English Premier League teams, some of the top Major League Soccer clubs, and multiple theatres in London’s iconic West End all rely on SeatGeek Enterprise to delight their fans and maximize sales.
“We believe that great technology empowers organizations and delights users,” SeatGeek CEO and cofounder Jack Groetzinger said. “For too long, ticketing technology has done the opposite. This is a pivotal moment for SeatGeek as a company and for the live events industry as a whole.”
The news follows the signing of 2016 MLS champion Seattle Sounders FC to the SeatGeek Enterprise platform, along with Andrew Lloyd Webber’s Really Useful Theatre Group, which operates six theaters in London’s West End.
These customers are attracted by the incredible early success of SeatGeek Enterprise clients. This combination of technology and a client-first approach to partner services enables rightsholders to sell more tickets and fans to more easily access live events. For MLS club and SeatGeek client Sporting Kansas City, more than 60 percent of single-game purchasers this season have been entirely new to the team’s customer database. SeatGeek has extended Sporting Kansas City’s reach to new fans through its marketing offerings, distribution network, and seamless product experience, bringing thousands of new fans to Children’s Mercy Park over the course of the season.
“Ticketing has always left a lot of be desired from fans and team executives, and SeatGeek Enterprise is changing that,” said SeatGeek EVP of Partnerships Jeff Ianello. “It starts with an investment in core software that allows clubs to operate more efficiently, and our truly open business model allows rightsholders to activate multichannel sales sources with total control. This will create a competitive race for better technology that will only benefit teams and fans.”
More information can be found at the SeatGeek Enterprise site: https://enterprise.seatgeek.com