By using our website you are consenting to our use of cookies in accordance with our Cookie Policy

Return to Press Releases

SeatGeek Launches Rally, a Personalized Event Experience Platform That Transforms the Live Event Ticket

NEW YORK, NY (April 21st, 2021) — SeatGeek, the innovative ticketing platform, today announced the launch of Rally, a fully personalized event experience platform contained in the app, within the mobile ticket itself. Rally is modern ticketing at its finest, making tickets more than just a ticket by giving fans a constantly updating set of features in addition to their digital barcodes. Customizable by venue, fans can leverage Rally widgets to find driving directions to the stadium, order food directly from their seats, purchase merchandise, book a Lyft home and much more all within the SeatGeek app.

While Rally has been live as a Beta for the past year, the Cleveland Cavaliers, a SeatGeek partner, recently became the first team to leverage the full power of Rally, by launching fully integrated mobile food and beverage ordering. The “Fahrenheit Mobile Locker Room,” will allow Cavs fans to order food and drinks directly from their SeatGeek app and then pick up their order from a designated food locker in the arena, with zero contact from another person. This frictionless food and beverage experience will be overseen by Aramark, the Cavaliers exclusive food and beverage partner, and will feature a special menu from local celebrity chef, Rocco Whalen, and his flagship brand, Fahrenheit. Rocket Mortgage FieldHouse will be the first NBA venue to deploy a heated locker program as a delivery mechanism for mobile ordering in venues. The pilot program will continue for the remainder of the Cavs and Monsters (AHL) season and for future concerts and events at the FieldHouse. 

“The Fahrenheit Mobile Locker Room within SeatGeek Rally is an innovative and practical solution to mobile ordering,” said Mike Conley, Cavaliers and Rocket Mortgage FieldHouse SVP & Chief Information Officer. “Fan adoption to mobile ordering in stadiums and arenas has historically been low primarily because of the need to download a separate mobile app. The integration with SeatGeek not only eliminates this barrier, but does so with a seamless and intuitive platform that fans will enjoy using just as much as they enjoy the delicious food they pick up from their heated locker. We’re excited to partner with SeatGeek and Aramark on this pilot program and look forward to its evolution into the future.”  

“We’re excited to be working with the Cavaliers and SeatGeek to pilot this unique food and beverage experience. As fans’ expectations for safety have changed, Aramark continues to be on the forefront of introducing innovative offerings to improve the guest experience,” said Alison Birdwell, President and CEO of Aramark’s Sports & Entertainment Division. “By launching a fully integrated mobile food and beverage ordering platform, we’re able to provide fans with the food they love, delivered in a frictionless way.”

As venues and stadiums start to open back up, SeatGeek continues to take a progressive approach to ticketing with the goal of making the overall event experience more enjoyable for fans. As the leading innovator in ticketing technology, the company launched SeatGeek Adapt last year, which has helped teams and venues use tools like contactless entry, integrated covid surveys, and staggered entrance times to start welcoming fans back to their venues. This year, with the launch of SeatGeek Rally, SeatGeek wants to create a more informative and personalized event going experience as fans return to live events.

“Technology has moved so many industries forward, but when it comes to ticketing the legacy option is just to provide a barcode and the experience ends there,” said SeatGeek Co-Founder Russ D’Souza. “Rally is a win-win for fans and venues alike. Fans are going to love the convenience, customization and personalization of the features through the event, and rightholders have an opportunity to communicate directly to their fans and unlock more revenue streams throughout an event’s life cycle”. 

Rally is fully customizable down to the specific fan level, allowing each event to have a different experience with the appropriate widgets. For example, fans attending a golf tournament may find a course map embedded right into the app, while the most loyal NFL season ticket holders may have the ability to win unique, one-of-a-kind on field experiences.

Some of the key features that Rally can include are:

  • Mobile Food & Beverage Ordering: fans can skip the line with SeatGeek’s state-of-the-art venue integration with VenueNext and order food and drinks directly through their mobile ticket.
  • Gameday Gear: fans can order team merch directly from Rally.
  • Parking Passes: fans can use SeatGeek’s parking pass widget to guarantee a prime tailgate location.
  • Gameday Directions: SeatGeek Rally will show fans how to get to the event by plane, train or automobile, and recommend the best mode of transportation to get them there on time.
  • Victory Rides: Fans can use SeatGeek to book a Lyft home from the nearest gate.
  • Weather Predictions: Rally’s weather forecast widget dynamically updates fans to keep them up to date on the weather up until after your event starts.

To learn more about Rally, visit 



SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly user experience and its proprietary Deal Score™ technology that helps fans identify the best ticket values for a given event, SeatGeek is transforming the way that fans buy and sell tickets to their favorite events. SeatGeek Enterprise – the company’s primary ticketing platform – is used by many teams, venues and performers throughout the world. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel, and Italy.


The Cleveland Cavaliers won the NBA Championship in 2016 while also taking the Eastern Conference crown in 2007, 2015, 2016, 2017 and 2018. The team plays at, and also operates, the newly transformed, publicly-owned Rocket Mortgage FieldHouse in downtown Cleveland, Ohio. The Cavaliers are regularly recognized for their extensive community support and engagement programs and contributions, workplace diversity and inclusion leadership, and an on-going economic impact that now registers in the billions of dollars locally.  Dan Gilbert is Chairman of the Cleveland Cavaliers. Gilbert and his family of companies have now invested over $1.6 billion in Cleveland. Gilbert is also Founder and Chairman of Quicken Loans, Inc. the nation’s largest mortgage lender, and Founder and Chairman of Rock Ventures LLC, the umbrella entity for his portfolio of business and real estate investments. Len Komoroski is the Cavaliers and Rocket Mortgage FieldHouse CEO and Nic Barlage is the Cavaliers and Rocket Mortgage FieldHouse President of Business Operations. The Cavaliers team is led by General Manager Koby Altman and Head Coach J.B. Bickerstaff. The Cavaliers and Rocket Mortgage FieldHouse provide fans the best experience in the NBA with its extensive and stunning array of amenities and technology and signature, electrifying game presentation. The organization also owns and operates the Cleveland Monsters hockey team (AHL), the Canton Charge, the Cavs NBA G League team in nearby Canton, OH, and Cavs Legion Gaming Club (GC) of the NBA 2K League.


Aramark (NYSE: ARMK) proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. We deliver innovative experiences and services in food, facilities management and uniforms to millions of people every day. We strive to create a better world by making a positive impact on people and the planet, including commitments to engage our employees; empower healthy consumers; build local communities; source ethically, inclusively and responsibly; operate efficiently and reduce waste. Aramark is recognized as a Best Place to Work by the Human Rights Campaign (LGBTQ+), DiversityInc, Equal Employment Publications and the Disability Equality Index. Learn more at or connect with us on Facebook and Twitter.